Lego has turned a 27-foot trophy into a powerful sales funnel by placing a 1.36-million-brick structure in Rockefeller Plaza. This eye-catching installation attracts foot traffic and builds goodwill. They then offer a tangible takeaway, like a buildable trophy set, completing the experience. This approach shows that effective marketing is about creating a destination that people want to visit and providing them with a piece of it to take home.